Education Partner


The Waterside Shopping Centre is pleased to once again sponsor the Education Trail.

The trail in 2017, which celebrated the 800th anniversary of the Battle of Lincoln and the sealing of the Charter of the Forest, was a fantastic success and we were delighted to see so many people engage with it.

The Lincoln Imp is synonymous with the city, and while the Waterside Shopping Centre doesn’t have the same history as the little gargoyle, I think it is fair to say that when it comes to shopping in Lincoln, many people immediately think of the Waterside.

We are proud of the mix of retailers under our roof. Fashion brands, Next, H&M, Roman, Topshop and New Look are complemented by a wide range of stores, including Goldsmiths, Smiggle, O2, Three, Superdrug and Lincoln’s only authorised premium Apple reseller, Stormfront.

The Waterside Centre is more than just a shopping centre. The centre’s management team and the people who work in our stores are keen to support the wider community wherever possible. That’s why we have supported St Barnabas Hospice for the last three years, raising almost £10,000 to support the charity, through initiatives such as our charity fashion show and Christmas wrapping station.

With the Imps Trail also supporting St Barnabas, we know that all of the proceeds are going to help people across the county.

As well as sponsoring the educational trail, we will also be staging several events in the centre, including a painting and drawing competition at Easter and a search for the best dressed imp. Details of these and other activities will be published on our website ( and our Facebook page at

However you decide to get involved with the Imps Trail, we hope you enjoy it and will pop into the centre to see how we’re supporting it.

Lincoln Imp Trail

Lincoln Imp Trail